Full Time
Job Description
Are you an experienced and ambitious Digital Marketing Lead / Manager looking for a new challenge and an opportunity to advance your career? If you are able to manage multiple projects simultaneously with tight deadlines, we have the perfect job for you! We are looking for a dynamic Digital Marketing Lead / Manager to lead our distribution marketing dream team and support them with his/her leadership and expertise in developing and executing our digital marketing strategy.
Key Functional Areas of Responsibility
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Plan and execute all digital marketing, including SEO/SEM,
marketing database, email, social media and display advertising
campaigns
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Design, build and maintain our social media presence
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Measure and report performance of all digital marketing campaigns,
and assess against goals (ROI and KPIs)
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Identify trends and insights, and optimize spend and performance
based on the insights
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Brainstorm new and creative growth strategies
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Plan, execute and measure experiments and conversion tests
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Collaborate with internal teams to create landing pages and
optimize the user experience
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Utilize the strong analytical ability to evaluate end-to-end
customer experience across multiple channels and customer
touchpoints
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Research and test partnerships with new vendors to expand our
reach and/or lower cost-per-acquisition
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Work with the Product Marketing owner in defining and executing
digital strategies
Professional Competencies
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Passion for Digital Marketing
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Outstanding ability to think creatively, and identify and resolve
problems
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Attention to detail and the ability to effectively multi-task in a
deadline-driven atmosphere
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Ability to learn new industries and new business types quickly and
can apply this knowledge to internet marketing initiatives and
achieving goals
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Excellent analytical, organizational, project management, and time
management skills
Professional Skills & Qualifications
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Minimum 6+ years of Digital Marketing experience managing Organic
and Paid strategies in the B2B space.
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Highly creative with experience in identifying target audiences
and devising digital campaigns that engage, inform and
motivate
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A clear understanding of Campaign forecast, growth analysis,
traffic estimation, etc.
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Ability to segment audiences and build campaigns to reach
customers at various stages of the funnel
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Outstanding communication, presentation, and leadership
skills
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Strategic thinker with great analytical skills
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Solid knowledge of tools/technologies (e.g., Analytics, Heatmaps,
Conversion Rate Optimization, Omniture)